First of all, digital marketing is a strategy. It’s a way to grow your digital footprint toward an objective—whether that’s building passive income or increasing traffic. If I were you, I’d focus on how your offer solves a problem for your community. Then, pick the platform your community uses and start sharing your solution to build an authentic, trustworthy presence.

If you’re passionate about growing your income while staying true to your roots, absolutely! I specialize in working with garden-focused business owners ready to simplify and scale their digital footprint—without losing sight of what truly matters. If that’s you, welcome home!

Here, we start with your "sugar n' spice”—inspired by the Japanese concept ikigai, or “reason to wake up in the morning.” We dig deep into your strengths, skills, market demand, and passions to create a business and brand ecosystem that nurtures all of these, growing with a sustainable online marketing strategy.

Chances are, you’re already sharing your knowledge and time freely—and I love that about you! But to earn an income, you have to recognize your knowledge and time are valuable. Start with a free or low-cost intro offer (like a garden plan or tool list), then follow up with a paid offer if they’re interested in more (and they will be!). Nurturing leads like this lays the groundwork for future recommendations and projects.

Have a specific specialty like flower bouquets, community spaces, or restaurant produce? Start local and refine your pitch for partnerships.

If you’re starting out, I’d stick with what feels natural and aligns with what you’re already doing. Whether it’s a guide, garden plan, or virtual consultation, focus on answering questions people already ask you. No need to overthink—your clients are looking for your insight, not perfection.

Small steps make a big impact, don’t they? When your business has so many moving parts, it’s key to have a game plan. First, we refine your business soil (like your plan, tools, and inner work). Then we establish brand roots, translating your ideas into a visual and storytelling identity that captivates. Finally, we grow with email marketing and social media.

Everyone loves a garden fail or feeling like “they get me.” Even if you’re using content banks or tools like ChatGPT, make sure that fill-in-the-blank response reflects your unique voice and approach. Add your tone and specifics to really stand out - from your captions to your website copy.

This is more than logos or color palettes. If I were you, I’d look at your business like a garden bed. Strong roots (values and vision), a signature look, and a clear voice create a brand people recognize and trust. Together, we’ll build it layer by layer, so it’s as deep as it is eye-catching.